If you’ve ever thought, “There’s no way I can keep up with this,” you’re not alone. I was once in the same boat—overwhelmed by the pressure to create fresh content every single day just to stay relevant. But what if I told you that with the Blueprint Course, I learned to repurpose content and build an email list that does the heavy lifting for me? Yep, that’s right—now my content works for me even when I’m offline. Let’s dive into how you can do the same!
1. Start With One Piece of Content: Create a Core Video, Blog, or Podcast Episode
The foundation of any successful content strategy is starting with a core piece of content. This is the big idea—the one thing that carries the bulk of the value you want to share with your audience.
It could be:
A video explaining a concept in-depth.
A blog post that answers common questions or addresses a pain point.
A podcast episode where you discuss your expertise.
The key here is to make sure that this content is comprehensive, valuable, and something your audience wants to hear or watch. I personally love creating video content, as it allows me to connect directly with my audience and share my message in a personal way.
2. Break It Into Smaller Pieces: Cut Clips, Turn Points Into Posts, and More
Once you’ve got your core piece of content, it’s time to break it down into smaller, bite-sized pieces. This is where the magic happens because you’ll turn one long video, blog, or podcast into multiple pieces of content that you can use across different platforms.
Here’s how you can repurpose:
Video Clips: For a 10-minute video, I create 3 to 5 short clips, each covering a key point. These become Instagram Reels, TikToks, or YouTube Shorts.
Quotes or Key Points: Pull out memorable quotes or key insights and turn them into text-based posts for Instagram or Pinterest.
Blog Snippets: Take 2-3 key ideas from your blog post and create mini posts or emails.
Images: Take your best quotes or ideas and turn them into image posts for Pinterest, Instagram, or Facebook.
These smaller pieces can be used across all platforms, ensuring you get maximum value from your core content without spending hours creating something new every day.
3. Diversify Platforms: Share Snippets on Pinterest, Instagram, TikTok, and Email
Now that you have all these pieces, it’s time to share them across multiple platforms. Don’t just stick to one place—spread the content around to build awareness and drive traffic to your email list.
Pinterest: It’s my secret weapon for growing my business. I pin the images, quotes, or snippets from my blog and video content. With Pinterest’s long lifespan, these pins can drive traffic for months to come.
Instagram: I share the short video clips, quotes, and behind-the-scenes snippets on Instagram, making sure to engage with my audience through Stories, posts, and Reels.
TikTok: Short, snappy videos do great here. I use the clips from my core video or takeaways from my blog, engaging my audience with catchy and fun content.
Email: The key to turning all this content into an email list-building machine is to always have a call to action. At the end of each email, blog post, or video, encourage your followers to join your list for more free content.
By posting across multiple platforms, you expand your reach and ensure that your content works for you in various places, without doubling your workload.
4. Drive Traffic to Your Email List: Use Your Repurposed Content to Promote Your Opt-In Offer
One of the best ways to make your content work harder for you is by using it to drive traffic to your email list. Here’s how:
Incorporate your opt-in offer (such as a freebie, resource guide, or exclusive access to your Blueprint Course) in your repurposed content.
Call to Action: Every video, blog, or post should include a call to action (CTA) inviting your audience to join your email list for exclusive content or updates.
For example, in a short Instagram video or Pinterest pin, you could say something like, “Want more tips like this? Join my email list for free access to the Blueprint Course on repurposing content and growing your business!”
You’ll be amazed at how many people will be happy to sign up when you’re giving away value upfront.
5. Automate Your Email Funnel: Once They’re on Your List, Automation Keeps Them Engaged
Once you’ve got people on your email list, it’s time to let automation do the work for you. The Blueprint Course taught me how to set up an email funnel that nurtures my leads and keeps them engaged—without me having to do anything manually.
Here’s how:
Welcome Email: As soon as someone joins my email list, they get an automated welcome email introducing them to my content and offering them something valuable (like a free resource or exclusive tips).
Nurture Sequence: After the welcome email, a series of automated emails goes out, providing more value, sharing success stories, and guiding them to learn more about my Blueprint Course.
Sales Funnel: When it’s time to offer my Blueprint Course, I use automated email sequences to introduce the course, share its benefits, and give them the chance to enroll—all while I’m enjoying some time off.
Automation is the key to ensuring that your email list stays active and engaged with minimal effort from you. Once set up, it’s like having a 24/7 salesperson working for you.
Repurposing content and building an email list that works for you is one of the smartest business strategies I’ve implemented. It’s given me the freedom to scale my business without constantly feeling like I’m chasing the next post or video. And the best part? It’s all automated!
Want to learn more about how to implement these strategies and take your business to the next level? Join my email list today, and I’ll send you all the details on the Blueprint Course, where I break down exactly how to create content that works for you—so you can grow your business while working smarter, not harder.
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