If you're new to Pinterest and wondering how to turn it into a profitable tool for your business, you’re in the right place. Pinterest isn’t just a social media platform—it’s a powerful search engine that can drive consistent traffic to your website or products, ultimately making you money.
In this post, I’ll walk you through five actionable steps you can follow using your digital marketing course to start earning money through Pinterest.
Step 1: Master Pinterest Basics
Before you dive into advanced strategies, it’s crucial to understand the fundamentals of Pinterest. Unlike other social platforms, Pinterest works as a discovery engine where people search for ideas, inspiration, and products. You want your content to be found when they search!
What to Focus On: Set up a Pinterest Business account, optimize your profile with keywords, and create boards that align with your niche.
How Your Course Helps: Your course will likely have a section dedicated to Pinterest SEO, which is essential for getting your content seen. Dive into these lessons to learn how to rank your pins and drive traffic.
Why This Matters: When you set a solid foundation, your content becomes discoverable to the right audience—those ready to buy or learn more.
Step 2: Create Click-Worthy Pins
Creating attractive, engaging pins is key to driving traffic to your site. Think of pins as mini advertisements. They should be visually appealing, have a strong call to action, and link to relevant content.
What to Do: Use tools like Canva or PicMonkey to design high-quality pins. Make sure they are vertical (2:3 ratio), use bold fonts, and include text overlays that tell viewers what they’ll get by clicking.
How Your Course Helps: Many digital marketing courses include graphic design principles and tutorials on using tools like Canva. Follow these to master pin creation.
Why This Matters: Click-worthy pins get more engagement, leading to more traffic, leads, and sales.
Step 3: Set Up Your Email Capture System
Pinterest is great for driving traffic, but to make money, you need to convert that traffic into leads or customers. The best way to do this is by offering something valuable in exchange for their email address (like a free guide or checklist).
What to Do: Create a landing page with an email opt-in form where visitors can grab your lead magnet (like a "Pinterest for Beginners" guide). Promote this freebie in your pins.
How Your Course Helps: Your course will likely cover email marketing and tools like ConvertKit or Mailchimp. Learn how to set up automated email sequences that nurture your leads into paying customers.
Why This Matters: Once you have someone’s email, you can build a relationship, offer more value, and eventually turn them into a customer.
Step 4: Automate Your Pinning Schedule
You don’t have to spend hours a day on Pinterest to see results. Tools like Tailwind allow you to automate your pinning schedule so you can focus on other parts of your business.
What to Do: Use Tailwind or Pinterest’s native scheduler to pin consistently, even when you’re not online. Aim to pin around 10-20 times per day.
How Your Course Helps: Your course may cover automation tools and how to schedule content efficiently. This will help you keep a consistent presence on Pinterest without being tied to your computer all day.
Why This Matters: Automation saves time and keeps your content working for you 24/7, bringing in consistent traffic and leads.
Step 5: Monetize with Affiliate Links or Digital Products
Finally, once you’ve started driving traffic, it’s time to monetize. Pinterest allows you to share affiliate links directly or link to product pages on your website.
What to Do: Start by adding affiliate links to your blog posts or creating pins that link directly to digital products like e-books, courses, or services. You can also use tools like Shopify to sell products directly from Pinterest.
How Your Course Helps: Your course likely covers affiliate marketing, selling digital products, and other monetization methods. Use this knowledge to implement a profitable strategy.
Why This Matters: This is where the magic happens. Monetizing your Pinterest traffic will allow you to turn your pins into a steady income stream.
Bonus Tip: Track Your Progress
Pinterest has built-in analytics that allow you to see which pins are performing best. Use this data to refine your strategy—test different pin designs, keywords, and content types to see what drives the most clicks and conversions.
Start Making Money with Pinterest Today
Using the tools and strategies from your digital marketing course, you can turn Pinterest into a money-making machine. By mastering the basics, creating compelling pins, automating your schedule, and monetizing effectively, you’ll set yourself up for financial success—even with just a few hours a day.
Ready to learn more and grab the Legacy Builder Course and my free Pinterest guide to start building a profitable business today click here! Join my email list today!
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Cheers,
Lindsay
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