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Writer's pictureLindsay Gorske

Pinterest vs. Instagram: Key Statistics and Differences

Updated: Aug 20


Pinterest Statistics

  1. User Base:

  • Monthly Active Users: Over 450 million.

  • Demographics: 70% of users are female; 30% are male. The majority of users are aged 25-54.

  1. Usage Patterns:

  • High Purchase Intent: 89% of pinners use the platform for purchase inspiration, and 47% log in specifically to shop.

  • Longevity of Pins: Pins can generate traffic and engagement for months or even years after they are posted.

  1. Content Type:

  • Searchable Content: Pins act like search results, helping users discover content based on their interests and needs.

  • Rich Pins: Enhanced pins that provide more information, such as product details, pricing, and availability.

  1. Engagement:

  • Saves and Clicks: Pins are saved and shared more frequently, with a higher likelihood of generating long-term engagement.

Instagram Statistics

  1. User Base:

  • Monthly Active Users: Over 1 billion.

  • Demographics: 43% of users are female; 57% are male. The majority of users are aged 18-34.

  1. Usage Patterns:

  • Visual Discovery: Users primarily browse for visual inspiration and entertainment.

  • Stories and Reels: Short-lived content like Stories (24-hour lifespan) and Reels (short video format) dominate engagement.

  1. Content Type:

  • Image and Video Posts: High-quality photos and videos, often curated and polished.

  • Influencer Marketing: Strong emphasis on influencer collaborations and sponsored posts.

  1. Engagement:

  • Likes and Comments: Posts receive quick engagement, but their lifespan is generally shorter than that of pins on Pinterest.




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